Programme Objectives

Critical and Multidisciplinary Thinking: Facilitate a critical and multidisciplinary thinking about social, cultural, economic, as well as a holistic approach to development with a global, national, regional and local perspective and establish a positive utilitarian connect with mass, traditional and new media.

Effective Communication and Participation: Develop comprehensive ability and skills to create development messages for sharing on multiple platforms- appropriate for different segments of population and ensuring their voluntary participation in the process of C4D.

Planning, Monitoring and Evaluation: Develop Planning, Executing and Monitoring, Evaluating and Appropriating skills in C4D campaigns in core areas of development and thus ensuring sustainable development.

Leadership: Be an entrepreneur and development strategist and interventionist; and realise a glocal developmental literacy and awareness amongst people and help them become primary stakeholders in the process, governance and sustainability of development.

Programme Objectives

Comprehend, Integrate and Create: Comprehend, contextualise, integrate and utilize communication theories and praxis specifically the development communication theories, perspectives, concepts to create and produce messages appropriate for various available media platforms and focusing also on human interactive communication practices.

Planning and Execution: Plan and execute development strategies by applying development theories and communication strategies in a variety of creative ways to execute, demonstrate and solve any problem relating to people’s development.

Evaluate: Demonstrate the skills, contextualizations, visualisations and ability for critical thinking to justify their interventions in the multi-stakeholder process of development and emerge as leaders and critiques.

Analyse: Demonstrate the ability to critically analyse and draw interrelationship between various developmental sectors of the society and ideas; bring in consensus required in democratic polity and developing society through convergence arising out of public debates, discourses and diverse viewpoints.

Accomplish: Evolve an innate desire and ability to accomplish the C4D goals and engage in further inquiry and research.

Open for Change: Express visible openness for adoption of changes and innovations relevant for C4D with an interdisciplinary and multidisciplinary approach.