DEPARTMENT OF BUSINESS ADMINISTRATION
Tezpur University
Courses Taught
Principles of Management, Strategic Management, Retail & Logistics Management, Supply Chain Management, Tourism & Travel Industry, Destination Planning & Management, Marketing Management, Tour Guiding & Local Handling, Marketing in Tourism, Managerial Orientation(PhD)
Mridul Dutta
Qualification:
Doctorate, Faculty of Commerce, Gauhati University, Assam, India. PhD with Coursework, 2014.
Masters in Intellectual Property Law, School of Law, Indira Gandhi National Open University, New Delhi, India, 2012.
Master of Business Administration, School of Management Sciences, Tezpur University, Assam, India, 2000.
Bachelor of Science, Jagannath Barooah College, Dibrugarh University, India, 1998.
Area of Specialisation/Research:
Executed projects of strategic niche management in Consulting and E-governance Information Technology sector. Academic competencies are in Leisure, Biodiversity Conservation, Multimodal Logistics, Green Supply chain & Intellectual Property Assets. Having led the UGC STRIDE ‘Reviving cultural artefact Gamosa through Intellectual Property Management in Assam and innovative supply chain”, the project accomplished “The Draft Assam Gamosa Heritage Protection Bill, 2023” for the Government of Assam.
Research Publications:
- Trideep Borsaikia, Arunima Kalita & Mridul Dutta(2023). Scope for branding Dora Baran Gamosa through intellectual property rights and technology.Journal of Heritage Management, 8 (2),195-209. https://journals.sagepub.com/doi/abs/10.1177/24559296231206942
- Dutta, Mridul & Dutta, Pijush Kumar(2023). Community-based conservation in Eastern Himalayan biodiversity hotspot- a case study.Indian Journal of Traditional Knowledge, 22 (1),220:229. http://op.niscpr.res.in/index.php/IJTK/editor/issueToc/800
- Dutta, Mridul(2022). Organisational restructuring of Indian Railways.Case Studies on Transport Policy, 10 (1),66:80. https://www.sciencedirect.com/science/article/pii/S2213624X21001802
- Dutta, Mridul(2018). Gastronomic behaviour in Community Based Tourism: Ethnic food & beverages of North Eastern India.Amity Research Journal of Tourism, Aviation and Hospitality, 3 (5),6-25. https://amity.edu/arjtah/CurrentIssue.aspx
- Dutta, Mridul & Barua, Nayan(2016). Impact of healthcare utilities and law & order conditions on tourism: A study on community-based tourism in North East India.International Journal of Tourism & Travel, 9 (1&2),08-20. http://www.publishingindia.com/ijtt/4/527/2016/
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Papers in Conference Proceeding:
- Dutta, Mridul(2019). Forward Linkages for Integrated Farming Practices: A case study of Konyoka Multi-Purpose Organic Agriculture Farm Society of Biswanath district of Assam, India.Conference on Excellence in Research and Education†held at Indian Institute of Management Indore, India, (),. , []
- Dutta, Mridul(2018). Turnaround for Indian Railways: Strategic shift in BRICS economic policy†at “2018 Cambridge Business & Economics Conference.2018 Cambridge Business & Economics Conference†at Murray Edwards College of Cambridge University, England, (),. , []
- Dutta, Mridul(2018). Cultural piracy of artecraft of Assam.national seminar on “In Search of Cultural Policy for Development with Identity in North East India: Issues around Democracy, Ethnicity, Autonomy & Development†organized by National Institute of Rural Development and Panchayati Raj, NERC, Assam, India, (),. , []
- Dutta, Mridul(2018). Responsible Tourism in Western Arunachal Pradesh Landscape Programme.Hill Economies and Sustainable Development: The Challenges and Prospects’ organised by Rajiv Gandhi University, Arunachal Pradesh, (),. , []
- Dutta, Mridul(2017). Language skills as critical factor for regional guides: Rural tourism sites of Himalayan valley of North East India. 23rd international conference of Himalayan Languages Symposium organized by Tezpur University, India , (),. , []
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Popular Articles:
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Book
Book Chapters
- Dutta, Mridul(2019) .Majuli: An emerging niche tourism destination village in North East India. . In Shukla, U. N. & Kulshreshtha, S. K. (Eds.). Emerging Dynamics of Indian Tourism & Hospitality: Transformation & Innovation(322-333)Gaziabad: Copal Publishing.[ 978-93-83419-56-2]
- Dutta, M. & Bhattacharya, Sujit(2017) .Protecting Traditional Artefact for Socio-Economic Sustenance: A Case Study of Gamosa, a Traditional Handicraft of Assam .In Bhattacharya, S., Suman, Y. & Jamal, T. (Eds.), Policy Perspective on Innovation and Sustainable Development. Volume IV. India Science & Technology Series(117-133)New Delhi: CSIR- National Institute of Science Technology and Development Studies.[978-1-64204-740-0]
- Dutta, Mridul(2015) .Craft as a pull factor for tourism: A case of few select villages in North East India . In Goswami, C., Bhuyan, A. & Das, N. (Eds.), Tourism and Handicrafts: A Sustainable Approach(32-36)New Delhi: Excel India Publishers.[978-93-84869-10-6.]
- Dutta, Mridul. & Das, Runumi(2011) .Challenges of Community Based Tourism in a typical village of North East India .In Manhas, P. S. (Ed.), Sustainable Destination Excellence: Innovation in Alternative Tourism(164-167) Jammu: University of Jammu.[978-81-909704-4-0.]
- Barua, Nayan, Dutta, Mridul & Bora, Bhaskar Jyoti(2011) .Community Based Tourism: A sustainable model for entrepreneurship development of rural tourism in North East India .In Gogoi, J. (Ed.), Assam Tourism: Opportunities and Policies(23-24)Guwahati: Jagaran Sahitya Prakashan.[978-81-202-8774-7.]