DEPARTMENT OF BUSINESS ADMINISTRATION
Tezpur University
Courses Taught
- BA 503 Marketing Management
- BA 524 Consumer Analysis
- BA 526 Digital Marketing
- BA 613 Promotional Strategies
- BA 614 Brand Management
- TM 433 Tourism Marketing
Chandan Goswami
Qualification:
MBA (Marketing), Ph. D.
Area of Specialisation/Research:
- Marketing
- Advertising
- Tourism
Research Publications:
- Saikia, A. A. and Goswami, C.(2018). Estimating Peoples’ Willingness to Pay for Ecotourism Resources Using Contingent Valuation Method: Review of Existing Literature.Assam Economic Review, 11 (),233-249.
- Bharali, P. and Goswami, C.(2018). Brand Switching in Telecom Sector: An Insight into Switching Behaviour and Switching Factors.Abhigyan: Quest for Excellence, 36 (3),.
- Saikia, A. A. & Goswami, C. (2018). Estimating Peoples’ Willingness to Pay for Ecotourism Resources Using Contingent Valuation Method: Review of Existing Literature.Assam Economic Review, 11 (),233-249 .
- Begum, R. & Goswami, C.(2017). Problems and Prospects of Informal Enterprises : A Study of Street Vendors and Home Based Enterprises in Assam (India).International Journal of Entrepreneurship and Development Studies (IJEDS),, 5 (1),33-52.
- Choudhury, M. & Goswami, C.(2017). MSME Financing Gaps : Research Review 1995-2017.Small Enterprises Development, Management & Extension Journal (Sedme), 3 (44),1-26..
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Papers in Conference Proceeding:
- Saikia, A. A. & Goswami, C. (2018). Factors Determining Tourists’ Willingness to Pay for Ecotourism Sites: A Tool for Effective Pricing and Financing through Visitation Charges.In 1st National Conference on Applied Finance, organised by M.G. School of Economics and Commerce, Assam University, Silchar, (),. , []
- Saikia, A. A. & Goswami, C.(2018). An Empirical Study on Factors affecting Visitors’ Willingness to Pay in Kaziranga National Park of Assam.In National Seminar on Consolidation and Challenges of Tourism: The Road Ahead, organised by IQAC, Shillong Commerce College, (),. , []
- Saikia, A. A. & Goswami, C. (2018). Connecting Visitor Characteristics and Willingness to Pay: A Study from National Park Tourism Perspective,.In NEC sponsored National Seminar on Emerging Trends in Finance, Accounting & Management of Business with Reference to North Eastern Region, organised by Gauhati Commerce College , (),. , []
- Goswami, C. & Begum, R.(2016). Micro-Credit and Informal Entrepreneurship : A Linkage Towards Achieving Sustainable Livelihood.In the proceedings of National Seminar on Achieving Sustainable Rural Livelihood through Financial Interventions and Skilling India with Special Reference to North East Region, organised by Department of Business Administration, Tezpur University, (pp. 243-253), Tezpur: Dept of Business Administration. , (),. , []
- Goswami, C.(2012). Pedagogical changes for sustainability: Focusing on moral hazards.Proceedings of the AIMS Convention, Hyderabad. , (),. , []
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Popular Articles:
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Book
- Goswami, C(handan). Bhuyan. A. & Das, N (Eds.),(2015) .Tourism and Handicrafts: A Sustainable Approach .New Delhi: Excel India Publishers . [ISBN: ]
- Goswami, C., Sarma, M. K. & Sarkar, S. S.(2012) .Sustainable tourism: Issues and challenges (Eds.) .New Delhi: Macmillan Publishers India Limited. [ISBN: 978-935-059-069]
- Goswami, C(handan). & Goswami, A.(2008) .Sarkari Bittabigyan: Taytho aru Prayog(Public Finance: Theory and Practise), .Dibrugarh: Tushar Publishing House. [ISBN: ]
Book Chapters
- Gurung. D. J., Brahma. P. & Goswami. C(2022) .Sustainable Luxury Tourism: Promises and Perils .The Emerald Handbook of Luxury Management for Hospitality and Tourism(353-378)Emerald Publishing Limited.[DOI: 10.1108/978-1-83982-900-020211018]
- Saikia, A. A. & Goswami, C.(2018) .Promoting Sustainable Rural Development in Assam Through Rural Tourism – Opportunities And Constraints, .In P. P. Sengupta and B. Bhattacharya (Eds), Sustainable Development and Environmental Governance,(36-48)New Delhi: Adhyayan Publishers & Distributers..[978-81-8435-472-0]
- Saikia, A. A., Gurung, D. J. & Goswami, C. (2018) .The Use of Social Networking Sites by Youths in Tourism - A Study Among University Students, In P. Barua, S. Thappa and R. R. Baruah (Eds) .Emerging Trends in business & Economic Development in India With Reference to North Eastern Region, Vol. II(67-79)Guwahati: Purbayon Publication.[978-93-87263-69-7]
- Saikia, A. A. & Goswami, C.(2018) .Promoting Sustainable Rural Development in Assam Through Rural Tourism – Opportunities And Constraints .In P. P. Sengupta and B. Bhattacharya (Eds), Sustainable Development and Environmental Governance(36-48)New Delhi: Adhyayan Publishers & Distributers.[978-81-8435-472-0]
- Saikia, A. A., Gurung, D. J. & Goswami, C.(2018) .The Use of Social Networking Sites by Youths in Tourism - A Study Among University Students .In P. Barua, S. Thappa and R. R. Baruah (Eds), Emerging Trends in business & Economic Development in India With Reference to North Eastern Region, Vol. II(67-79)Guwahati: Purbayon Publication.[978-93-87263-69-7]