Research Publications

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  • Dutta, D. & Sarma, M. K(2021). Internet skills as an influencer for adoption of digital innovations in a technologically emerging nation: India, Vilakshan.XIMB Journal of Management, (),.
  • Dutta, D. & Sarma, M. K(2021). Adoption of digital innovation: Formulating Adopter categories and levels of adoption in a digital sphere in an emerging economy.nternational Journal of Innovation and Technology Management, 17 (8), 2050059-1 - 2050059-21.
  • Dutta D. & Sarma, M. K(2020). Service Innovation Typologies and Applications in India: A Literature Review..International Journal of Business Innovation and Research, 22 (3),.
  • Dutta, D. & Sarma, M. K(2020). Apps vs. Websites: End Users' Preference in a Continuously Innovating Digital World.Pacific Business Review International, (),13-23.
  • Goswami,S. & Sarma, M. K.(2019). Modelling customer delight in hotel industry.Global Business Review, 20 (2),405–419.
  • Singh, S & Sarma, M. K(2018). Understanding the Interplay Between Message Characteristics, Demographic Factors and Word of Mouth Effectiveness.Journal of Marketing Vistas, 8 (2),69-83.
  • Chutia, L. J. & Sarma, M. K(2017). ative Tradition and Changing Market Dynamics: The Future Sustainability of Hajo and Sarthebari Metal Crafts.The Chitrolekha Journal on Art and Design,, 2 (1),1-21.
  • Kalita. K. & Sarma, M. K(2017). Linking and Anticipating Impulse Buying in Services : A Review.The Marketing Review, 17 (3),385-406.
  • Kalita. K. & Sarma, M. K(2017). Eating out as Life Style: Yielding to the Impulsive Temptation. SCMS Journal of Indian Management,, XIV (4), 76-94.
  • Chutia, L. J. & Sarma, M. K(2016). Commercialisation of Traditional Crafts of South and South East Asia: A Conceptual Model Based on Review of Literature.IIM Kazhikode Society & Management Review, 5-2 (),.
  • Chutia, L. J. & Sarma, M. K(2015). Commercial endeavour in the island of Majuli in Assam: Traditional mishing textiles in transition.Chitrolekha, 5 (2),.
  • Chutia, L. J. & Sarma, M. K(2015). Crafts and cultural tourism in Assam: A study in Sivasagar..Quest, 8-2 (54-63),.
  • Sarma, M. K. & Baruah, U. K(2015). Tourists shopping behaviour and trip typology: A study in an emerging destination of India. International Journal of Tourism & Travel, 8 (2),13-19.
  • Singh, S. & Sarma, M. K(2015). Word of Mouth Indulgence, Incident and Influence: A Review.Assam University Journal of Management, 1 (),13-21.
  • Sarma, M. K(2014). Crafts of Assam: An Exotic Attraction for Wanderers. Brahmaputra Review, 3 (),97-110.
  • Sarma, M. K. & Dey, B(2014). Influences on Souvenir Buying Intentions of Tourists in Crafts-rich Regions.ASEAN Journal on Hospitality and Tourism, 11 (2),66-85.
  • Sarma, M.K. & Goswami, S(2014). Management of Guest Delight in Hotels: An Exploratory Study, Vision. Vision: The Journal of Business Perspective (Sage Publication), 18 (1),29-45.
  • Sarma, M.K. & Goswami, S(2014). Relationship Management: Dimensions for Tourism.SCMS Journal of Indian Management, 11 (2),15-34.
  • Sarma, M. K. & Baruah, U(2013). Destination Information Sources: A Spatial Study Across Time and Expenditure.IUP Journal of Marketing Management, 12 (1),59-69.
  • Baruah, U. & Sarma, M. K(2013). Tourists' Indulgence Towards Unplanned Expenditure: A Study in an Emerging Destination.Tourism Review International, 16 (3-4),239-246.
  • Sarma, M. K. & Goswami, S(2011). Guest delight: It's significance in the hotel industry.IUP Journal of Marketing Management, 10 (2),64-81.
  • Sarma, M. K. & Sarmah, U(2011). service quality check: online shopping.SCMS Journal of Indian Management, 8 (6),5-10.
  • Sarma, M. K. & Goswami, S(2011). The road to guest delight: An empirical exploration in the hotel Industry. ASEAN Journal on Hospitality and Tourism, 10 (2),122-145.
  • Sarma, M. K. & Dey, B(2010). Information source usage among motive-based segments of travellers to newly emerging tourist destinations.Tourism Management, 31 (3),341-344.
  • Sarma, M. K. & Dey, B(2007). A multidimensional segmentation of leisure travelers to northeast India. The Icfai Journal of Marketing Management, 6 (4),35-50.
  • Sarma, M. K(2007). Influence of information sources on tourists: A segment-wise analysis with special focus on destination image.Vision, 11 (1),35-45.
  • Sarma, M. K. & Dey, B(2006). Tourists typologies and segmentation variables with regard to ecotourists.Tourists typologies and segmentation variables with regard to ecotourists, 8 (),31-39.
  • Sarma, M. K(2003). Towards positioning a tourist destination: a study of north east India. ASEAN Journal on Hospitality and Tourism, 2 (2),104-117.
  • Sarma, M. K. & Bora, M. C(2001). Entrepreneurial challenges of the present century.Indian Economic Panorama, 10 (5),11-16.
  • Sarma, M. K. & Bora, M. C(2001). Tourism in north east India: Some marketing issues. Indian Economic Panorama, 10 (4),9-13.
  • Sarma, M. K(2000). Some issues in retail management in India. Vision, 4 (1),35-40.
  • Dutta, D. & Sarma, M. K. (2022). Adoption of Digital Innovations: A Special Reference to Routinised Incremental Innovations.Review of Market Integration, First Online (),1-25. 10.1177/09749292211073636
  • Borah, B. & Sarma, M.K.(2022). A bibliometric analysis of soundscape in service marketing.JIM QUEST Journal of Management and Technology, 18 (1),1-9.
  • Das, N. & Sarma M. K.(2023). Food Tourism as An Alternative Livelihood for A Forest Dependent Community: An Exemplary Case of Natundanga, India.),.Annals of the Bhandarkar Oriental Research Institute, C (11),87-103.
  • Chutia, L. J. & sarma, M. K.(2023). The Commercialization Butterfly: Glimpses of Commerce of Traditional Crafts of Assam. .Space and Culture, Online First (),1-14. https://doi.org/10.1177/12063312231213282
  • Dutta, D. & Sarma, M. K.(2024). Adoption of Technological Service Innovations: A Systematic Review Investigating the Special Role of Incremental Innovations..International Journal of Technology, Policy and Management, 24 (2),124-144. 10.1504/IJTPM.2024.10058087