Research Publications

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  • Dutta, D. & Sarma, M. K.(2021). Internet skills as an influencer for adoption of digital innovations in a technologically emerging nation: India, Vilakshan.XIMB Journal of Management, 15 (2),25-41. DOI:10.1108/XJM-12-2020-0259
  • Dutta, D. & Sarma, M. K.(2021). Adoption of digital innovation: Formulating adopter categories and levels of adoption in a digital sphere in an emerging economy.International Journal of Innovation and Technology Management, 17 (8), 2050059-1 - 2050059-21. 10.1142/S0219877020500595
  • Dutta D. & Sarma, M. K.(2020). Service innovation typologies and applications in India: A literature review..International Journal of Business Innovation and Research, 22 (3),359-373. 10.1504/IJBIR.2020.107963
  • Dutta, D. & Sarma, M. K.(2020). Apps vs. Websites: End users' preference in a continuously innovating digital world.Pacific Business Review International, 12 (9),13-23.
  • Goswami,S. & Sarma, M. K.(2019). Modelling customer delight in hotel industry.Global Business Review, 20 (2),405-419.
  • Singh, S. & Sarma, M. K.(2018). Understanding the interplay between message characteristics, demographic factors and Word of Mouth effectiveness.Journal of Marketing Vistas, 8 (2),69-83.
  • Chutia, L. J. & Sarma, M. K.(2017). Native tradition and changing market Dynamics: The future sustainability of Hajo and Sarthebari metal crafts.The Chitrolekha Journal on Art and Design, 2 (1),1-21. https://dx.doi.org/10.21659/cjad.12.v1n201
  • Kalita. K. & Sarma, M. K.(2017). Linking and anticipating impulse buying in services : A review.The Marketing Review, 17 (3),385-406. https://doi.org/10.1362/146934717X14909733966272
  • Kalita. K. & Sarma, M. K.(2017). Eating out as life style: Yielding to the impulsive temptation. SCMS Journal of Indian Management, XIV (4), 76-94.
  • Chutia, L. J. & Sarma, M. K.(2016). Commercialisation of traditional crafts of South and South East Asia: A conceptual model based on review of literature.IIM Kazhikode Society & Management Review, 5 (2),107-119. 10.1177/2277975215624728
  • Chutia, L. J. & Sarma, M. K.(2015). Commercial endeavour in the island of Majuli in Assam: Traditional Mishing textiles in transition.Chitrolekha, 5 (2),27-39. www.chitrolekha.com/V5/n2/03_majuli_textile_Assam.pdf
  • Chutia, L. J. & Sarma, M. K.(2015). Crafts and cultural tourism in Assam: A study in Sivasagar..Quest, 8-2 (),54-63.
  • Sarma, M. K. & Baruah, U. K.(2015). Tourists shopping behaviour and trip typology: A study in an emerging destination of India.International Journal of Travel and Tourism, 8 (2),13-19.
  • Singh, S. & Sarma, M. K.(2015). Word of Mouth indulgence, incident and influence: A review.Assam University Journal of Management, 1 (1),13-21.
  • Sarma, M. K(2014). Crafts of Assam: An exotic attraction for wanderers. Brahmaputra Review, 3 (),97-110.
  • Sarma, M. K. & Dey, B.(2012). Influences on Souvenir Buying Intentions of Tourists in Crafts-rich Regions.ASEAN Journal on Hospitality and Tourism, 11 (2),66-85.
  • Sarma, M.K. & Goswami, S.(2014). Management of guest delight in hotels: An exploratory study. Vision: The Journal of Business Perspective (Sage Publication), 18 (1),29-45. 10.1177/0972262913517330
  • Sarma, M.K. & Goswami, S.(2014). Relationship management: Dimensions for tourism.SCMS Journal of Indian Management, 11 (2),15-34.
  • Sarma, M. K. & Baruah, U.(2013). Destination information sources: A spatial study across time and expenditure.IUP Journal of Marketing Management, 12 (1),59-69.
  • Baruah, U. & Sarma, M. K.(2012). Tourists' indulgence towards unplanned expenditure: A study in an emerging destination.Tourism Review International, 16 (3-4),239-246(8). 10.3727/154427213X13600072840686
  • Sarma, M. K. & Goswami, S.(2011). Guest delight: It's significance in the hotel industry.IUP Journal of Marketing Management, 10 (2),64-81.
  • Sarma, M. K. & Baruah, U.(2011). Service quality check: Online shopping.SCMS Journal of Indian Management, 8 (6),5-10.
  • Sarma, M. K. & Goswami, S.(2011). The road to guest delight: An empirical exploration in the hotel Industry. ASEAN Journal on Hospitality and Tourism, 10 (2),122-145.
  • Dey, B. & Sarma, M. K.(2010). Information source usage among motive-based segments of travellers to newly emerging tourist destinations.Tourism Management, 31 (3),341-344. https://www.sciencedirect.com/science/article/pii/S0261517709000570
  • Dey, B. & Sarma, M. K.(2007). A multidimensional segmentation of leisure travelers to Northeast India. The Icfai Journal of Marketing Management, 6 (4),35-50.
  • Sarma, M. K.(2007). Influence of information sources on tourists: A segment-wise analysis with special focus on destination image.Vision, 11 (1),35-45. https://doi.org/10.1177/097226290701100103
  • Dey, B. & Sarma, M. K.(2006). Tourists typologies and segmentation variables with regard to ecotourists.Journal of Tourism, 8 (),31-39.
  • Sarma, M. K(2003). Towards positioning a tourist destination: A study of north east India. ASEAN Journal on Hospitality and Tourism, 2 (2),104-117.
  • Sarma, M. K. & Bora, M. C.(2001). Entrepreneurial challenges of the present century.Indian Economic Panorama, 10 (5),11-16.
  • Sarma, M. K. & Bora, M. C.(2001). Tourism in north east India: Some marketing issues. Indian Economic Panorama, 10 (4),9-13.
  • Sarma, M. K.(2000). Some issues in retail management in India. Vision, 4 (1),35-40. https://doi.org/10.1177/097226290000400105
  • Dutta, D. & Sarma, M. K. (2022). Adoption of digital innovations: A special reference to Routinised incremental innovations.Review of Market Integration, 13 (2-3),73-97. 10.1177/09749292211073636
  • Borah, B. & Sarma, M.K.(2022). A bibliometric analysis of soundscape in service marketing.JIM QUEST Journal of Management and Technology, 18 (1),1-9.
  • Das, N. & Sarma M. K.(2023). Food Tourism as an alternative livelihood for a forest dependent community: An exemplary case of natundanga, India.),.Annals of the Bhandarkar Oriental Research Institute, C (11),87-103.
  • Chutia, L. J. & Sarma, M. K.(2023). The commercialization butterfly: Glimpses of commerce of traditional crafts of Assam. .Space and Culture, 0 (0),. https://doi.org/10.1177/12063312231213282
  • Dutta, D. & Sarma, M. K.(2024). Adoption of technological service innovations: A systematic review investigating the special role of incremental innovations..International Journal of Technology, Policy and Management, 24 (2),124-144. 10.1504/IJTPM.2024.10058087
  • Dutta D. & Sarma, M. K.(2022). An overview of the internet skills of digital platform users’ in a digitally emerging country: India.International Journal of Trade and Global Markets, 15 (2),241–253. 10.1504/IJTGM.2022.121466
  • Bhattacharyya, S. & Sarma, M. K.(2025). Understanding the impact of customer demographics on the Lifetime Value of Small Business Customers .SEDME (Small Enterprises Development, Management & Extension Journal): Publishers- Sage), (),. https://doi.org/10.1177/09708464251325985
  • Borah, B., & Sarma, M. K.(2024). Acoustic Appetite: How Restaurant Soundscapes Shape Dining Experiences .Acta Universitatis Bohemiae Meridionalis, 27 (3),17-33. 10.32725/acta.2024.010