Individual Homepage of Prof. M K Sarma, Department of Business Administration, Tezpur University, Tezpur, Assam

Mrinmoy K Sarma

Designation: Professor

Additional Responsibility: Director TLC,  Coordinator MTTM

Academic Qualification: MBA (Marketing & HR), Ph.D. (Services Marketing)

Areas of Interest: Tourism Marketing, Relationship Marketing, Services Marketing, Salesmanship, Research Methodology

Courses Taught:

BA510/701 Research Methods in Business BA617 Advanced Marketing Research BA527 Services Marketing
TM501 Fundamentals of Tourism TM601 Research Methods     

 

E-mail: mrinmoy@tezu.ernet.in

Phone (Landline): 91 3712  275004 (Office)

Postal Address:

Department of Business Administration
Tezpur University,
Napaam, Tezpur 784028
Assam, India

 
Selected PUBLICATIONS

Working Papers

Tourism in Transcending Society

Moments of Truth
My VISION of North East Tourism in 2020


My BOOKS
Traditional Crafts of Assam: Development Dynamics through Touristic Marketing
Positioning a Tourist Destination: An Exploration in North-East India
Sustainable Tourism: Issues and Challenges (co-edited)

RESOURCES

CIRET
Writing in APA Style